So stinkin’ cool. I put off using the new website optimizer in Google Adwords for a while, simply because I didn’t have a whole lot of time on my hands..
But man, oh man, was I missing out!
I admit, I’m still testing my first three variations within my campaign but it was SO easy to use.
I have always had trouble knowing when I had a clear-cut winner amongst my different headlines, pages, etc… But, with the Adwords Website Optimizer, it tells me exactly when a ‘high-confidence’ winner has been selected and then all I have to do is start a new test!
In this first run, I have one headline on my site that is outperforming my original by over 20%!
For a half hour of work putting a few code snippets in place, its totally worth the time.
I could really see myself doubling my overall ROI by using this tool, and I’m only using the basic version so far! (there is an advanced version that allows you to edit and test more variables throughout the page…)
Okay, just wanted to share my excitement! Adios!
What a facinating blog. I’ve bookmarked it and added your feed to my RSS Reader
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out. This is good…thanks for sharing
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