This is something that I’ve been thinking about over the past couple weeks…
And, that is, how EASY it is to build a massive organization in an opportunity with a simple opportunity funnel.
I know that might sound crazy. I can remember just a few years ago thinking the exact opposite, and struggling to sponsor one person in my opportunity.
Now, it seems SO easy. The following four steps will give you an idea of how to setup a simple funnel that will have prospects begging to join your business.
Lead Capture Page:
You want to capture your audience IMMEDIATELY with a good HEADLINE, and then get them to move forward within your funnel. Use striking images, make bold statements, and above all – KEEP IT SIMPLE.
Look at my lead capture page at HomePartyMillionaires.com for an example of how ridiculously bad a site can look and convert really well.
More Info Page:
You’ll read lots of experts talking about a sales page here, and that’s absolutely a great way to market. However, for many of you out there, you’re just trying to find some interested prospects for your opportunity.
Personally, I think simply having a second page here with LOTS of company specific information will do the job just fine. And, providing your contact information, an email form, or a second opt-in form to learn more on this page will accomplish a lot of your pre-screening for you.
We have found that for our specific opportunities, we can ‘close’ almost 50% of the persons who opt-in for more information from this “MORE INFO PAGE”.
Funded Proposal:
Okay, you might know what this phrase means, you might not. But essentially, it means that you NEED to capitalize on these people who are very interested by re-cooping some of your expenses. This means that you just have to make a limited time, special offer to this small sub-set of interested prospects.
So, offer these people a DVD about your opp, a trial of your product, or even a training manual that you wrote for $10. The bottom line is that advertising is EXPENSIVE and traffic is VALUABLE. And, you really can’t let it go to waste.
Drive Traffic:
This is a monster of a topic. But, we all know if you want to start getting prospects and new reps into your business you NEED traffic.
I know what you might be thinking here… Traffic is expensive. YUP!
But, the great aspect of the funnel you just setup is that you can now advertise for practically nothing! How?
Well, just to paint you a picture of how this works… If I spend $200 on advertising toward any of the funnels I’m currently using, I will likely get at least 300 visitors, 50 email opt-ins, 10 really interested prospects, and at least a handful that will join my business!
I don’t know about your business, but in any of mine, a few new reps MORE than pays for the $200 I just spent on advertising.
I hope that all made sense, it’s by no means a comprehensive few of sales funnels. But, its enough to get you on the right track so you can pay that web developer to get your simple funnel in action!